What's more is that these more commercially focused ranges have resulted in buyers seeing a greater return on their investment—the pieces are also on the shop floors for longer, which naturally generates more sales over time. This means stores are ploughing a significantly larger chunk of their money into resort orders, and there it's no surprise to find that the resort catwalk shoes are becoming a far bigger deal.
Of course, it's not just that the designers have invested in creating new collections and committed to showing them on a catwalk, there's a whole strategy that revolves around creating a buzzy grand spectacle to amplify the message.
From Chanel's Ancient Greek extravaganza in to Dior taking over Blenheim Palace in , they're becoming as memorable if not, more so than the traditional shows during September and February.
Now keep scrolling to see more resort looks and shop key pieces now. Explore More: Looks Runway. Related Stories. They simply fit the majority of people fairly well. When most people see haute couture they are confused as to where a person could wear such incredible fashions.
They are often an exact interpretation of what the designer is inspired by and therefore, at times, more exaggerated forms of fashion. A Versace ready-to-wear dress may have metallic gold leather inserts whereas the couture line will have mirrored gold metal inserts. The materials used in couture are always more opulent and extraordinary such as gems, pearls, gold fibers, and the most luxurious wools and silks.
For this reason it is common knowledge that couture houses see a higher return on their investment with their ready-to-wear lines than their couture collections and sometimes these collections even take a loss , due to the nature of their respective production costs. However couture lines generally get more exposure across the world and thus are an excellent way of exposing a particular designer to the fashion market.
In short, you can buy anything, anywhere, at any time of year. Luxury brands must cater to many different markets, with clients living in different temperates with different fashion needs. Still others are of the opinion that brands could easily merge resort wear as capsule collections into their main lines shown during global fashion month, rather than as a stand alone collection mid-season.
For editors and buyers it would mean a longer stretch of no travel between ready-to-wear which ends in March and menswear which starts in June and haute couture in July. But this is just surface chatter. In the age of Instagram every runway collection has an expiry date. With ever-growing appetites for new fashion and greater speed to market, Resort collections fill the gap between mainlines and pre collections.
More importantly, there are less restrictions with a Resort collection, which brands can show on their own terms outside of the industry regulated fashion week schedules and locations. For luxury brands where budget is not a primary concern, the world is their oyster when it comes to showing Resort.
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