Private Browsing does not make you anonymous on the Web. Your Internet provider and websites themselves may still be able to track you. Your private tabs will remain open until you close them. To automatically close all Private Tabs when you switch to regular browsing, see Automatically close Private Tabs when leaving Private Browsing.
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Search Support Search. Myth 1: Private Browsing makes you anonymous on the Internet. Both let you browse the web without saving your browsing history. A survey of internet users by the University of Chicago found that there are a lot of misconceptions out there about private browsing or incognito mode.
Perhaps you want to keep your work and personal life separate. Or maybe you just want to limit the amount of data companies collect about you and you value privacy. Incognito or private browsing mode is made for any of these scenarios. A lot of sites keep track of your browsing activity. They can also do it to help make their sites easier to use. But almost all tracking is done to serve you ads. Online ads are customized based on your browsing. Been searching for a new pair of sandals? The cookie tracks you, and so do Shoe Store X ads.
Cookies were first used to customize websites, keep track of shopping carts, and maintain online account security, but today most are used to help companies serve targeted ads. The cookie is your unique ID.
Your information is stored in the cloud along with that ID. That can include which sites you visited, how long you visited them, what you clicked on, your language preferences and more. Cookies also help advertisers deliver ads in your social media feeds. They can track every click, post, and comment. What does that mean? It also blocks tracking cookies by default.
In Chrome, incognito mode does the same thing. In either case, your actions could be visible to the websites you visit, your employer or school, or your internet service provider ISP.
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